Optimizing submissions

Increasing submissions through improved readability and scanability

My Role

Product designer

Team

iOS engineer Android engineer UX Writer PM

Platforms

iOS, Android, Web

Timeframe

3 Months

Impact

Launched new and simplified submission flow for "The National" card convention, reducing time to completion by 70%.

Reduced time on task by 70%

50M+ qualifications collected

50M+ qualifications collected

Supporting 1000+ completed submissions

15M+ unique users with qualifications

15M+ unique users with qualifications

Launched on mobile apps

Launched on mobile apps

Launched on mobile apps

Problem space

COMC was preparing for “The National” convention, a major card show with over 100,000 collectors. To prepare for an influx of item submissions and new customers, the business wanted to understand friction points which inhibited new and existing sellers from putting items up for sale.

Ensure new sellers can successfully submit items without friction

Business need

Sellers felt overwhelmed with text walls

User need

Project goals

Design strategy focused on entry point, management, and utilization of structured data.

Based on years of research, our product team saw recurring job seeker problems to solve from profile flow review sessions with job seekers. The challenge was introducing a new model within a fragmented and outdated system structure.

Reducing the 10+ minute timeframe to easily understand service offerings in the submission flow

Goal 1

Creating a scalable system that seamlessly connects consumer to internal workflows

Goal 2

Improving submission completions

Goal 3

Principles

Guided by research insights, I iterated on design concepts to align with user needs and platform requirements. Principles like supporting all collection points, staying true to the source, flexible structure, and don't assume informed every aspect of the new profile data management guided decision-making.

Based on years of research, our product team saw recurring job seeker problems to solve from profile flow review sessions with job seekers. The challenge was introducing a new model within a fragmented and outdated system structure.

Ideation

As a start, I brought together multiple different teams and disciplines to align upon data collection and management strategy. Additionally, I had to make a case for creating a new data storage layer for structured data management within an outdated system historically reliant on the format of a traditional 1-2 page resume.

Based on years of research, our product team saw recurring job seeker problems to solve from profile flow review sessions with job seekers. The challenge was introducing a new model within a fragmented and outdated system structure.

Feature overview

Upfront understanding

Qualifications are seamlessly captured and understood upon resume upload.

Easily manage

Job seekers can view, edit, and delete their qualifications at anytime during their job search.

Relevant collection points

Throughout the job search, timely questions are asked to supplement understanding of the job seeker.

What I learned from this project

Upfront alignment across partner teams (Collection, management, usage) leads to a more efficient launch process.
Quoting data from research, alongside qualitative quotes from users, especially helped when advocating my design rationale.
Seeing engineering as a partner alongside design iterations leads to ease of handoff since engineering are aware on delivery expections.

Based on years of research, our product team saw recurring job seeker problems to solve from profile flow review sessions with job seekers. The challenge was introducing a new model within a fragmented and outdated system structure.